Must My Aspiring Influencer Pal Stop Exploiting Me for Content?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed later, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. I feel like our bond has transformed into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her create material.

I’m grateful that Marielle has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me smiling with another. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or posted for an viewers. I’m not a prop for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my version of engaging with life: observing the details, posting them with an viewership that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience behind-the-scenes moments that could help her career in design too. That isn't blackmail, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can get us: an opening. I know not everyone likes being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in small ways. My assumption was filming a short video here or there would be fun for Beth. Creativity thrives in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our time together.

I value our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more excruciating than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is content. She must to respect her friend's privacy.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each setting defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Kelly Huff
Kelly Huff

Elara is a tech enthusiast and writer with a passion for exploring how innovation shapes everyday life and sharing actionable insights.